NEW YORK, NY — Daisy Chain Biannual announces the debut of its bespoke visual identity, centered on a hand-drawn typeface commissioned from graphic designer, Nobi Kashiwagi. A foundational element of the publication, the commission establishes a transversal aesthetic that draws from disparate graphic traditions rather than adhering to the widespread geometric conventions of Swiss Modernism.
The commission was initiated by Daisy Chain's Co-founder and Editorial Director, Charles Daigrepont Desselle, who sought a visual language that operates through recognition; forms that reward in their revelation.
Daisy Chain’s Creative Director, Phillip Bogart Duncan, drew upon his long-standing professional relationship with Kashiwagi, to elevate an otherwise standard editorial commission to meet the publication’s broader conceptual aims. Kashiwagi’s work featured hand-drawn, idiosyncratic letterforms whose irregularities resist digital smoothing.
“I wasn’t interested in neutrality,” says Desselle. “The character of the letterforms — their insistence, attracted me. Refining the work might have stripped away a sense of its grace, so we approved Nobi’s very first submission.”